Trust Your Voice

September 20th, 2009

We’ve been talking about ways to better connect with our spaces at home. Ways to move beyond the simplistic decorating of the latest “Modern Homemaker Magazine”.  Ways to help find our own voice and new paradigms so we can put together more personal spaces and develop deeper, more fundamental relationships with them.

We are trying to make our spaces ours and only ours. We’ve talked about the theory of deeply personal design and why I consider it so important. Now we are turning to the practical. What kind of mind set do you need to begin the process? Here are some thoughts:

1.      Find your passion. What draws you in right away? What grabs your interest? What makes you come alive?  You might be drawn in by unique combination of items, a  particular item of furniture, a lamp, or a rug.  Remember it. Make a note.

2.     Make the commitment. Do only what you are passionate about. Don’t settle for the ordinary. Say yes to yourself.

3.     Trust your voice. Stay loose. Go slow. Look at a lot of furniture.  Take notes on what moves you. Listen to your heart, even more than your head.

4.    Become exuberant. Be a spirit of one out to change the world one space at a time.

5.     Trusted advisor. If necessary find a trusted advisor to help. Explain your quest and get total buy-in from your advisor. Advisors can help you think out of the box and open your eyes to new possibilities. But, you must be engaged in the process. It could be a professional designer or a friend whose space reflects his or her essence.

6.      Be willing to let go. Of old buying patterns and “I don’t know thinking”. Knowing takes work. Do the work. Don’t be afraid to mix – the set look is the kiss of death to style.

7.     Haunt the furniture stores. Refine your taste by looking at a lot of furniture. Look at a lot of furniture, get pictures, take notes. Set up files.

8.     Draw or get help drawing a meaningful, personal floor plan with attitude and depth. This is a key step and it isn’t easy. Don’t be afraid to be idiosyncratic. Go through at least three to five (depending on room complexity) floor plan options before deciding on the winner. Try things of which you have never dreamt.

9.    Figure out what’s necessary. How should your space feel? What do you need to make it work for you and your family? How can your room reflect your personal history and shared past. What do you really need to create a connected, personal space? 

This should help you get your mind in the right place. Remember this tip from Joe. This is one job that the harder you strive the worse you do. You must be relaxed and loose to be open to new possibilities. You must be in the present.

I see people every day sweating and striving when they pick fabrics. It doesn’t work that way.

The possibilities are wonderful and can take your home life to a new level if you give them a chance.

I’d love to discuss your questions, comments and thoughts. I’m here to help, if needed.

Getting Yours.

August 25th, 2009

 

“I had three chairs in my house: one for solitude, two for friendship, three for society.”

Henry David Thoreau, Walden

 

I am here to help us move past the hollow façade of much of decorating being done today and to reconnect our lives to our home in a more fundamental, deeper way.

We can’t get no satisfaction (sorry) the way most of us are going about the process today.

Where to start? Needs. What do we need our space to do for/ with/to us?

Here are 10 important needs to deal with when planning a rich, connected space. I borrow the first three from Thoreau.

1.       Solitude. A place for simplicity, calmness and repose.

 

2      Friendship.

 

3      Society. Public rooms must work for groups.

 

4.      At Home. We need to live in deeply personal spaces, Spaces that       nurture, ground, protect, inspire, warm the heart. We need to be at home.

 

5.     Functional needs. A place to sit, work, eat. How will the room used. Multiple answers to this question are best.

 

6.     Space, Proportion and light. We need to optimize what we’ve got to work with here.

 

7.     Skeletal Needs.  The big wood pieces (cabinets, desks, commodes, tables, shelves) are structure of the space. The upholstery, window treatments hang on this like skin. My living room again. (See yesterday’s blog for details)

                        The twelve-foot English Gothic Revival console is the backbone of   the room. (See yesterday’s blog for details)

                        The Russian Empire Demy-Lune commode is the hot ballerina. Brought down to earth a bit with the simple 50”s mirror above.

                        The large glass/mahogany 50”s store fixture grounds the room in a with it’s simple structural form.

8.     Needs for textural richness and variety. My simple 20-year-old ecru tumbled earthenware lamp and perfect craft shade ground me each time I roll the switch.

9.     Evidence of life. One of the most common mistakes in interior design is trying to disguise evidence that a living breathing person or family inhabits the space.

10.  Whole house. Whole Earth. Who wants a great chair in a toxic room on a shitty planet?

Take the pledge right now. I solemnly swear to better connect to my personal spaces today. I bet you feel better already. 

Move beyond décor to connection and depth.

August 20th, 2009


The idea of decoration and décor can overwhelm the best room. This whole concept has spread too widely and it’s messing up our houses and dulling down our lives. Who wants to live in a set, a décor, a pretty shell? We should all demand more.Don’t get angry, I’m all for good looking rooms. But I want more. I want pieces of furniture that I love, that speak to me, that damn it, are me. Things that connect me to my rooms and anchor me the way décor without substance cannot.

 What are the things we really want around us for our life?

Here’s how I do it for myself and how our Safavieh design team works at it for clients who let us get in deep enough to the hard work it takes.

            1|            I like to fill the room with interesting, special wooden furniture items – chests, tables, cabinets, shelves - and I like to mix periods. Relax!  Great rooms can be done with little mixing – it’s just not me.

                        Right now in my small living room I’ve got a antique Gothic Revival 12  foot oak console table (very English country), a more formal but also simple and iconic Russian Empire reproduction demi-lune commode with a 1950’s modern mirror above, a 5 foot by 5 foot mahogany and glass store fixture/bookcase for the TV and books. You get the idea….

                        Each piece is more than the décor; each grounds me and brings richness to my daily live.

            2|            I calm the mixed wood pieces with upholstery with simple lines and subtle patterns. Remember the upholstery moves in and out of a  room over time – recover it, slipcover it, replace the pillows and ottoman, or just get some new stuff (at Safavieh of course!). Chill out about the upholstery.

            3|            I keep the window treatments simple, crisp and in the background. Nothing leaps at you off of the walls.

            4|            Bare floors, sisal or great Oriental rugs all work. (I’m the buyer @  Safavieh. I could get fired for this blasphemy!)

            5|            Again, we are trying to connect on a deeper level here. We need evidence of a personal history, a family, a life. Share a little with your buds.

            6|            Put it where you would like to have it. Place it where you’ll use it or need it. No “Happy Homeowner Magazine” crap in this room.

Of course, you can’t just pile any old stuff together. But, if you are sincere, stick with simple forms, you’ll be okay. Our design staff would be happy to help and I’ll pitch in too, if you’d like.

 

Joe Murphy
Senior Designer
joe.murphy@safaviehhome.com

What’s the point?

February 16th, 2009

Welcome to my new blog. Since this is my first post, a few words about me. I’m Joe Murphy and I am the Director of Design and Merchandising for Safavieh. I’ve been with Safavieh since the start of the furniture/design operation in 1996. Before that, I had my own design/retail home furnishings firm in the Hamptons. Earlier I had various posts with advertising agencies and design firms.
I am gratefully unencumbered by a formal design education. Oh I’ve got plenty of school and design course work here and there sure. But overall, I’m blessed with good design genes, lot’s of quality experience and the good fortune to have worked with many of the best of the best.
This blog has one purpose: to unlock some of the mystery of interior design and the furniture buying experience. Hopefully it will help you put together rooms you, your family and friends love and enjoy. Let’s get started.
What’s the point? The single most common decorating mistake I have seen over the years is a room’s lack of a clear, significant, interesting focal point. When we walk into a room – even a room with good furniture – and it just seems flat and or just seems to be missing something, it often a focal point problem.
This is the place to start when designing a room. What makes a good focal point?
Well, fireplaces in most cases demand the attention of being the focal point. I’ve done successful rooms with fireplaces where this was not the case, but they are the exceptions. An important commode, console table or credenza with suitable art/mirrors above works just as well. Bookcases and wall units can also work especially in less formal spaces.
In my experience a view is a poor choice of focal point. We can’t be all lined-up in a room looking outside. It just doesn’t work. Armoires make uninteresting focal points. Upholstered items – sofas, chairs - rarely make suitable focal points
No room for a focal point?
Make room. Take a piece of upholstery (like that sofa on your longest wall) off the wall and float it in the room. Put you most interesting chest, console table or cabinet on the wall with your best art above. Arrange the upholstery in a comfortable fashion around to focal point.
It’s that easy. Set your focal point and arrange your furniture naturally around it. You’ll be off to a great start.
It’s my pleasure to help readers with their interior design and space planning issues. Feel free to contact me.
Joe Murphy
Senior Designer
joe.murphy@safaviehhome.com.